At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

At the beginning of 2026, the LEGO Group rang in the new year with a thrilling announcement that sent waves of excitement ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

LEGO has revealed the next level of bricks as they debut their new SmartBrick sets, which all bring life to your sets ...

Lucky for us Star Wars fans, the new Smart Play sets debut with a Star Wars theme. The three builds launch the first two days ...

An interview with Tom Donaldson, LEGO Group's SVP of Creative Play Lab, on how the company came up with its new SMART Brick.

The new Lego Game Boy is the latest collectible set made in collaboration with Nintendo. There have been a handful of these brick-built consoles over the past few years, such as the NES and Atari 2600 ...

A much-hyped LEGO Game Boy set is apparently in the works, courtesy of a leak on FalconBrick Studios, an Instagram channel that has been reliable in exposing LEGO items prior to official release. The ...

Playing with LEGO blocks inspires creativity and imagination, and it’s an easy experience to share with others — I’m sure you have your own memories of building with friends and loved ones. When LEGO ...