LEGO is back with a brand new set for Transformers fans as they officially unveil the 2025 Icons Transformers Soundwave! This premium build brings the classic Decepticon to life like never before and ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully digital, Smart Play is the future.

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start in January.

Lego integrates electronics with sensors, light, and sound generators into building bricks. To start, these Smart Bricks will bring three Star Wars sets to life.

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

Here’s everything you need to know about LEGO Smart Bricks, including where to buy them online, their build release date, and how LEGO Smart Play works ...

The Danish toy maker Lego has unveiled what it says is one of the "most significant evolutions" of the design of its bricks ...

But some argue new ‘Smart Play’ technology undermines the Danish construction toy’s gift for harnessing a child’s own imagination It may be time to retire that hyperspace zoom noise you perfected ...

Lego has unveiled its revolutionary "Smart Play" system, integrating advanced sensors, LED lighting and high-fidelity speakers into its iconic plastic bricks to create a more immersive building ...