Lego’s Smart Brick Gives the Iconic Analog Toy a New Digital Brain

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Lego unveils tech-filled Smart Bricks - to play experts' unease

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

Lego’s new ‘digital bricks’ could limit children’s imaginations, experts fear

Lego has unveiled new digital “smart bricks” that light up, emit sounds and respond to movement in its “most revolutionary ...

LEGO says smart brick is 'here to stay,' and responds to 'questions and concerns' around abandoning non-digital play

A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses ...

Lego Gives Its Analog Bricks a Digital Brain—With No Screen Time

LEGO said they didn't even want a power switch on the brick or even a reset button, and the SMART Bricks all recharge ...

Lego launches intelligent bricks in the biggest upgrade to its products since 1978

The Lego Group confirmed major changes since 1978 with its latest announcement of intelligent bricks marking a new era of ...
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Gaming and sustainability: Lego ventures further into digital spaces

Made ubiquitous for its iconic multicoloured blocks, toy manufacturer Lego has proven adept at identifying new markets to expand into and the factors that affect the demand for its products. From Lego ...