Even your Legos are going through a technological revolution. The toy company unveiled its “most significant evolution” in 50 ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

LEGO unveiled its Smart Brick at CES 2026, introducing NFC-powered interactive builds with lights and sound, set to launch on ...

Pre-orders for the starter set sold out quickly, but came back in stock on Lego’s website today.

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

After months of rumours and leaks, we finally have a first look at LEGO's first Pokémon sets, depicting Pikachu, Evee, ...

LEGO is getting educational as it debuts its latest LEGO Ideas set with the evolution of STEM. STEM Stands for Science, Technology, Engineering, and Mathematics and was shaped by brilliant minds like ...

LAS VEGAS, NEVADA – JANUARY 05: Julia Goldin, Chief Product & Marketing Officer, the LEGO Group on stage during the LEGO ...

Media: Today I toyed with the Lego Smart Brick, touted as the “most significant evolution” to the Lego system in 50 years, ...

The LEGO Group and The Pokemon Company are joining forces for a new LEGO Pokemon theme, which will launch next month with a ...