Hello, fellow adults! May I interest you in an interlocking brick system designed to mimic your favorite racing automobile? Yes, this is about Lego Technic F1 sets, which you might (incorrectly) think ...

If there’s one thing Lego is known for—besides the legendary clutch power of its immortal plastic bricks—it’s the company’s uncanny ability to pinpoint the Next Big Thing and immediately sign a ...

Last year, Lego and Formula 1 announced a multi-year partnership that would include several new F1-themed products; for the first time, all 10 teams would be represented across the Lego portfolio.

The thing with LEGO plastic bricks is that there's virtually nothing you can't build from them. From flowers to spaceships, from artwork to buildings, and with little regard for the actual shape of ...

Forbes contributors publish independent expert analyses and insights. Joseph Wolkin is a reporter who covers Nascar, Formula 1 and IndyCar. Apr 04, 2025, 07:00am EDT Lego Group capitalized on the 2024 ...

As Formula 1 gears up for its 75th anniversary season, LEGO is bringing the thrill of racing to fans worldwide through an expansive new partnership. First announced late last year, the collaboration ...

If you've ever attended a Formula 1 event, you'll know: The cars are loud. The revving of an F1 car’s power unit can reach up to 140 decibels. That’s like standing next to a firework as it’s exploding ...

MIAMI GARDENS, Fla. — One of the biggest attractions at the 2025 Formula 1 Miami Grand Prix has been Lego’s display of 10 life-sized cars built with nearly 400,000 pieces each. That’s right – nearly ...

Formula 1's 2026 season is imminent, with reigning world drivers' champion Lando Norris set to take to the track at a private shakedown for all the teams this week. But how are you going to fill your ...