Lego explains why its Smart Bricks use custom wireless charging, enabling uninterrupted play without removing bricks from ...

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how children move, hold and imagine with their toys.

Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a single LEGO stud along with sensors, LED lights, a miniature speaker, and ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated Circuit (ASIC) chip which is smaller than one of the studs on the brick itself.

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found that kids were looking for three things in a toy: the ability to play with ...

The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...