Lego makes sets specifically for adults, because even with age, the act of creating with small pieces still delights. Shop ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

LEGO Batman Legacy of the Dark Knight at New York Comic Com 2025The game was playable at the DC Comics booth. They also had ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...

I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

The LEGO Group elevates building experiences with LEGO SMART Play, a new platform that makes LEGO creations interactive and ...

Free Lego? Yes please! All you must do is sign up to Lego Insiders before Oct. 20 and you get double loyalty points and a free Northern Lights diorama set on purchases over $150. Get double loyalty ...