Advanced Creative, Targeting, and the Home Screen Are Driving What Viewers Remember on Connected TV

As Connected TV continues to redefine how people discover content and brands, LG Ad Solutions commissioned a study conducted ...
Business Wire

LG Ad Solutions Positions Home Screen as CTV’s Fastest-Growing Opportunity for Brand Attention

LG Ad Solutions reports significant growth in general-market advertisers using Home Screen placements, underscoring the surface’s rise as CTV’s highest-impact real estate. MOUNTAIN VIEW, ...
Morningstar

Smart TV Home Screens Have Become the New Movie Trailer, New LG Ad Solutions Study Finds

86% of viewers say Home Screen promotions remind them when new movies are available to rent or buy — and 67% take action According to the study, 86% of viewers say a Home Screen promotion has reminded ...

LG's 2026 OLED wallpaper TVs could completely change your home theater

Announced at CES 2026, LG is bringing back the Wallpaper TV in 2026, complete with an OLED display, a 9mm body, and a 4K 165Hz refresh rate.
MediaPost

Chaumet Luxury Brand Runs First 3D CTV Campaign On LG Home Screen

LG Ad Solutions launched the first 3D native digital display on its platform for the collection of high-end jewelry brand Chaumet's Joséphine Aigrette, with support from Teads and Publicis Media Luxe ...

5 settings I changed immediately on my LG TV

There's no denying LG has some of the best-looking TVs, but if you want the best experience, you'll want to adjust these ...