Honda has announced it will be refreshing its brand identity in 2026, revealing an updated logo to usher in the brand's next wave of electric vehicles.

To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative industries. In the article that follows, I'll share 7 hot trends that are likely to ...

Enough with the trees and numbers. There are tens of thousands of golf courses in the world. Most have logos, and many of those logos feature trees and numbers. Oaks are wildly popular. Conifers, too.

Designing golf logos is part art, part science, with impacts that affect everything from a club's image to its bottom line.

Who has the better logo: McDonald’s or Burger King? McDonald’s is the more successful company by a mile, and its golden arches are recognizable from blocks away. If history is the judge, it’s got to ...

Yep, there's a scientific reason behind why you can't resist those bright red logos you see everywhere. There’s a reason you can’t resist the siren call of the McDonald’s logo or the Coca Cola logo.

A good logo is meant to evolve with the times. Just look at the countless iterations the Microsoft logo has gone through since the company launched in 1975. But what happens when logos travel back in ...

Logos. We are immersed in them. They surround us, telling us to buy things, trust companies, feel something. They become part of our lives, and despite what branding experts say, for the most part, we ...

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