The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

Here’s everything you need to know about LEGO Smart Bricks, including where to buy them online, their build release date, and how LEGO Smart Play works ...

LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" in 50 ...

Bricks & Minifigs Richmond Southside in Midlothian, Virginia, is highlighting its Buy, Sell, and Trade program as residents ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

The Brick Convention, dedicated to all things Legos for enthusiasts of all ages, is coming to Albuquerque this weekend.

The event, covering more than 35,000 square feet, will be made up of 2 million LEGO bricks. More than 13,000 LEGO minifigures ...

ALBUQUERQUE, N.M. – A Lego convention is set to delight fans in Albuquerque this weekend with creative displays and ...