One of Canada's most popular and long-running loyalty programs is getting a makeover. Air Miles is changing its name to Blue ...

BMO Financial Group is replacing its Air Miles loyalty program with a new platform called 'Blue Rewards' launching this ...

TORONTO — BMO Financial Group has announced it will replace Air Miles with a new loyalty rewards program called Blue Rewards ...

BMO today unveiled Blue Rewards, a bold transformation of the iconic AIR MILES program, designed to deliver a rewarding, ...

This summer, one of Canada’s longest-running and most popular loyalty programs will be undergoing a major transformation. The ...

Customer loyalty programs have long been a cornerstone of consumer engagement strategies, but recent developments are reshaping their landscape. One of Canada's most established loyalty programs, Air ...

There have been a spate of Canadian loyalty program moves in recent weeks, including a new partnership between Royal Bank of Canada and Canadian Tire that gives RBC cardholders extra rewards at the ...

Air France–KLM’s Flying Blue program is preparing to roll out new milestone-style perks aimed squarely at its most dedicated flyers. Instead of loyalty benefits stopping once you’ve requalified for ...

Air Miles program members can continue to use their collector cards, and their miles will automatically convert to “Blue ...

The Blue Rewards program introduces a variety of features designed to streamline the rewards experience. Members will have the opportunity to earn points at over 400 brands, significantly expanding ...