But millions of others – including myself – see loyalty programs as delivering free money for doing something you would be doing anyway. We’re all being watched anyway by cameras on street corners, ...

LONDON--(BUSINESS WIRE)--A new international research study conducted by Valuedynamx, a Collinson company and leading global provider of curated, data-driven purchase rewards, highlights ripe ...

Pile of advantage loyalty shopping cards. Customer loyalty is declining—but ironically, some consumers are showing brand devotion by shelling out annual fees. In the early days of retail, customer ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

The MarketWatch News Department was not involved in the creation of this content. Customer expectations are shifting, and engagement with traditional loyalty programs continues to decline. Many ...

Loyalty is a key driver for any enterprise that depends on repeat business. Restaurants, retail stores, salons and a wide range of businesses leverage loyalty programs to keep customers coming back ...