Amazon Ads' MCP server is in open beta, allowing advertisers to connect their own tools to its API functionalities through ...
An MCP Server uses the Model Context Protocol (MCP) to link AI models with tools and data sources. These lightweight programs securely handle tasks like accessing files, databases, or APIs, enabling ...
Building and publishing Model Context Protocol (MCP) servers is a crucial step in allowing language models to interact seamlessly with external tools and resources. These servers act as intermediaries ...
Paula Despins, Amazon Ads VP of ads measurement, explained at IAB ALM how advertisers and partners can use one integration to ...
Things are happening fast in the Model Context Protocol (MCP) space, which enhances agentic AI. Microsoft's Awesome Copilot MCP Server and a new community MCP Registry recently arrived within days of ...
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