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The first UFC numbered event on Paramount+ delivered the largest exclusive live event broadcast in platform history
According to the streaming service, UFC 324 delivered nearly five million streaming views, with the live average minute audience reaching 4.96 million viewers. Paramount+ stated in a release that it "has streamed thousands of exclusive live events since its launch – this was its largest."
UFC's historic Paramount+ debut draws 4.96M live viewers, setting records for exclusive streaming events and largest UFC audience in a decade.
Paramount+ released figures indicating its partnership with UFC is off to a fast start after the livestreaming debut Jan. 24.
The UFC’s heavily promoted debut on Paramount+ delivered an average minute audience of 4.96M viewers on Saturday night, per data from parent company Paramount Global on Monday. The company says that UFC 324,