"Korean-style root perms create subtle volume at the root," Dunning explains. This particular type of root perm is gaining in ...

Megumi from COVO Japanese Hair Salon shared that all Japanese hairstylists are well-versed in perms because it is an integral part of their hairdressing exams and because this is still a service that ...

The modern male perm is softer, more natural and has taken off, thanks to K-pop and TikTok. The modern men’s perm, once popular primarily among Korean and Korean American men, has gradually expanded ...

Believe it or not, perms are making a comeback. If you grew up in the ‘80s, you're probably all too familiar with the hair treatment: the spiral, tight curls formed by chemical processing that gave ...