South Korean cult makeup brand Hince has entered the Indian market through Reliance Retail's beauty platform Tira. The brand ...

As India’s beauty and skincare industry enters 2026, brands recalibrate around science-backed innovation, conscious ...

Known for its modern, minimalist aesthetic, Hince positions itself around the idea of “mood-narrative makeup” — products ...

Did the recent viral “Indian Baddies at Tyla” reel really end South Asian diaspora. We dive into the history of Indian Beauty ...

Click here to see the Top 20 SKUs across each category gives you a peek into shoppers' carts, from trusty staples and ...

Long before India became one of the world’s fastest-growing cosmetics markets for which global brands have made a beeline, beauty consumption in the country was sparse, conservative and heavily ...

Dig into any Indian woman's handbag today, whether she's a teenager or an elderly lady, and you'll almost always find a bevy of beauty products. A few lipsticks? Of course. A tint that doubles as a ...

Discover the best lip liners in India for every occasion. From the long-lasting Huda Beauty pencils to budget-friendly Swiss ...

We’ve curated the ultimate edit of six must-try Indian celebrity brands, where you can find signature products for under ...

Desk to dinner makeup tips for Indian offices: deepen eyes, refresh base, and switch lips for a polished night-out look ...

Representative image Men's grooming is a multi-billion run chase, but beauty brands are playing like it's a Test match from 1983. Every billboard serves the same delivery: women promoting products to ...