All marketers, including entrepreneurs engaged in startups, must understand their customers from a 360 degree perspective. The process typically begins by identifying the most productive customers for ...

CEO at RightMetric, a searchable library of data-backed case studies for marketers that provides quick answers to tough questions. It's no secret that marketing has become more competitive than ever ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

In a climate where businesses must make bold decisions with confidence, high‑quality market insight isn’t just valuable - ...

Before you can make money from your product or service, you have to figure out whom to sell to. It does not matter how innovative or high quality the product is if you market it to a group that does ...

The $83B market research industry faces a fundamental problem that has persisted for decades: traditional methods force companies to choose between depth and scale. Focus groups provide rich ...