You check your dashboard and see hundreds of numbers. Traffic is up. Clicks look fine. Someone on Twitter says your brand ...

The sales marketing funnel is more than just a concept; it's a critical framework that maps out a potential customer's journey from discovering a brand to making a purchase. To successfully guide ...

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Glance at an old-school marketing textbook, and you’ll probably see an image of a traditional marketing funnel—awareness, interest, desire, intent, evaluation and purchase. But the B2C landscape has ...

Influencer marketing has exploded in popularity, revolutionizing the way brands engage with consumers. Working with influencers can give brands a leg up in the credibility department, as 69% of ...

Today's marketers are no strangers to full-funnel marketing, but once you introduce the term "performance," marketers aren't always on the same page. Performance marketing is often misunderstood as ...