Business success requires an optimized mix of people, process, and technology. Too many organizations ignore or forget the middle layer—the process engineering—that brings together their teams and ...

If it's true that marketing can make even a mediocre product successful, imagine what a well-executed marketing piece can do for yours. Of course, the ad should meet the goal of achieving an almost ...

A monthly overview of things you need to know as an architect or aspiring architect. Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with ...

No matter how far we get into the days of content marketing as a common practice, so many marketers still can’t find their balance with it. Most of us logically know that content marketing and content ...

In marketing a product, success often hinges on having a clear and structured requirements-gathering process and thorough project management. Gathering business requirements ensures marketing ...

The marketing research process requires an outlined, methodical gathering of market data to aid in business and managerial decision making. Additionally, market research helps business owners and ...

Company in Discussions with Ad Hoc Group of Lenders Regarding Comprehensive Agreement to Provide Additional DIP Financing and Serve as Stalking Horse Bidder for Select Business Units First Brands ...

Although Sales and Marketing work closely together, they don't always see eye to eye—whether in the metrics they're tracking or the approaches they use. But that isn't to say the teams should work in ...