In a startup world where every move counts, strong synergy between sales and marketing is a cornerstone of productivity and success. It’s not just about aligning two distinct departments; it’s about ...

Ideally, sales and marketing work in harmony in a virtuous cycle: Businesses with symbiotic sales and marketing teams see stronger campaigns, faster growth and high profitability. However, these teams ...

Sales and marketing teams in financial services have traditionally worked in their group silos focusing on separate issues. These kinds of activities would tend to reflect a focus on tactics rather ...

When you’re a business development leader, it's important to develop specific strategies that will move your business forward via the types of products and services it has to offer current and ...

Despite the widespread recognition of data-driven marketing and its effectiveness, most companies are still missing the mark. Success in marketing hinges on the ability to transform data into ...

The market and sales sectors undergo transformation due to artificial intelligence (AI) together with machine learning (ML) and generative AI (GEN AI) which advance marketing approaches from old ...

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

In the power struggle of importance, the pendulum is swinging over to prioritizing sales — at least according to Demand Gen Report readers. When analyzing our “Demanding Views” byline column, the top ...

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience ⎯ and, ultimately, ...

They also have B2B-specific training and a personal account feature to save your favorite stuff. Improve your writing for ...

Launching an affiliate marketing program isn't as daunting or costly as you might think. Learn how your small business can ...

Overview: Digital marketing books help build strong foundational knowledge that goes beyond fast-changing tools and platforms ...