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A civil engineering firm with a tremendous reputation faced a major challenge: It had grown its business by repeat business and referrals, and now some of its best clients were beginning to retire.

Overview: AI marketing is no longer experimental; it is delivering measurable business value across industries.Leading brands ...

Lingo24 is a UK-based business that used to derive around 70% of its sales from the domestic market. In 2006, it sought to expand operations internationally, both to increase sales and to diversify ...

A good B2B marketing strategy needs a clear picture of who your ideal customer is, what makes you special, and content that actually helps people. Using your website well, getting found on search ...

Forbes contributors publish independent expert analyses and insights. I cover marketing, technology, cryptocurrency, and startups. When people talk about content marketing, they pull up obvious ...

In the earliest stage of a startup, credibility is your scarcest resource. You may have a compelling vision, a solid product direction, and a clear understanding of the problem, but your prospects don ...

Marketing Strategy provides you with an introduction to the fundamentals of strategy you will be using regularly as a marketing practitioner. Specifically this course will examine five strategy ...