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To pick the best purple shampoo, I started with the bottles that are in my and other PureWow editors' showers. From there, I determined the best features of each and any specific key ingredients that ...

Purple shampoo works by neutralizing yellow tones in the hair, which is why so many people swear by it for keeping their blonde tresses from turning brassy. What you may not realize, though, is that ...

9 best purple shampoos 2026, tried and tested on blonde hair - Say goodbye to stubborn warm shades with one of these purple ...

Purple shampoo aims to remove yellow or brassy tones from hair by depositing a small amount of violet pigment on it during a wash. Companies often market it to those with blonde or lightened hair.

Purple shampoo is a color-correcting toner that reduces brassiness and harsh yellowing in blonde, white, gray, or silver hair. If you dye your hair blonde, purple shampoo may help your hair maintain ...