Tim O’Brien is one of Australia’s foremost thinkers on purpose-driven strategy and impact measurement. Inspired by the B Corp movement, Tim left his corporate career to set up Hatched, a strategic ...

As the purpose- and profit-driven business model becomes mainstream, your conscious business will need to focus on being more present as a measure for profitability. Why? In the last two years alone, ...

As Jack Welch, longtime CEO of General Electric, has said, “no company, small or large, can win over the long run without energized employees who believe in the mission and understand how to achieve ...

Please note: This item is from our archives and was published in 2022. It is provided for historical reference. The content may be out of date and links may no longer function. Harvard Business School ...

Establishing a brand’s purpose and mission within marketing initiatives has become increasingly important in recent years. But how can a company measure its impact and campaign effectiveness? An ...

Researchers used a validated seven-item questionnaire to measure purpose in life, assessing participants’ sense of meaning and direction. The protective effect remained strong even after researchers ...