Media multitasking is no longer just a Gen Z habit. According to new research unveiled this week at Connected TV World Summit 2026 in London, more than half of adults aged 45–54 now watch video clips ...
Cyprus Mail on MSN
Second-screen viewing spreads beyond younger audiences
Media multitasking is rapidly expanding beyond younger audiences, with more than half of people aged 45 to 54 now watching video clips on their mobile phones while simultaneously watching ...
A person on multiple media devices. Chances are you’re guilty of “media multitasking”—and you might not even realize it. Media multitasking can take several forms, like using your phone during a ...
Primary research data from Omdia reveals that media multitasking is no longer just a Gen Z habit. More than half of adults aged 45–54 now watch video clips on ...
We live in a world filled with buzzing notifications, tab overload, and constant demands for attention. Multitasking feels like a survival skill-juggling emails during Zoom calls or scrolling through ...
Male designer looking stressed while working on his computer in the office. [Courtesy/GettyImages] We live in a world of endless tabs, tweets, reels, and series. Each scroll feels rewarding, but your ...
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