Gen Z and social media are helping men’s makeup go mainstream. The beauty industry is trying to capitalize

Men’s makeup is shedding stigma as TikTok and Gen Z drives growth, retailers rethink displays and brands chase one of ...
Forbes

Makeup For Men Is More Than A Trend—It’s A Rapidly Rising Market

Forbes contributors publish independent expert analyses and insights. Dahvi Shira is an LA-based reporter who covers beauty and lifestyle. A gateway to entry? Apparently nail polish. Two different ...