Dos Equis brings back ‘Most Interesting Man’ as it tries to revive slumping beer sales

After a 10-year pause on the beloved character, Dos Equis premiered a new 60-second ad with “The Most Interesting Man” during ...

Dos Equis revives ‘most interesting man in the world’ commercial as beer sales decline

Dos Equis is reviving its super popular ad campaign featuring its fictional character “the most interesting man in the world.

Exclusive: The Most Interesting Man in the World Jumped When Dos Equis Asked Him Back

The Most Interesting Man in the World needs no introduction. Interestingly enough, Dos Equis is introducing him to a whole ...

Dos Equis revives 'Most Interesting Man' ads as beer sales struggle

Dos Equis is reviving its famous “The Most Interesting Man” advertising campaign after a decade in an effort to turn around ...
American Craft Beer

“Most Interesting Man” Beer Ad Returns As Dos Equis Sales Drop

For Heineken USA, Dos Equis’ parent company, the return is a calculated bet on brand storytelling in a fragmented market. In ...

After a Decade, Dos Equis’ Original Most Interesting Man in the World Returns

Dos Equis announced on Friday that it is reviving one of advertising’s most recognizable characters, announcing the return of ...
Brattleboro Reformer

The ‘Most Interesting Man in the World’ returns

Ten years after his last appearance in the wildly popular Dos Equis ad campaign, local resident Jonathan Goldsmith has ...

Dos Equis brings back the Most Interesting Man—and bets nostalgia still sells beer

Dos Equis is reviving its most iconic campaign, bringing back Jonathan Goldsmith and a familiar catchphrase. The Most Interesting Man is set to make a return to television.