The Starbucks Rewards program is getting a makeover including non-expiring rewards stars and Free Mod Mondays, with free ...

On March 10, Starbucks will revamp its rewards program, changing to a three tier system with new benefits like 'Free Mod ...

Starbucks now rewards heavy users more: Better perks and faster earning only happen if you rack up lots of Stars each year.

The coffee giant is introducing a three-tier loyalty system plus new incentives, in-app challenges, and bonus points for frequent visitors.

Individualized reward programs enable businesses to strengthen their connections with their customers. Today, customers expect brands to be responsive to their requirements and also their loyalty.

McDonald's and Starbucks aren't the only ones reaping the rewards of loyalty programs. As business leaders seek more cost-effective growth strategies, returning customers have become a strategic focus ...