BMW has announced that Alpina, its longtime collaborator, will become a standalone brand. The rights to the Alpina trademark ...

A new era begins for Alpina under BMW, featuring a fresh identity, high-end personalization, and powerful models based on the ...

Three years on from buying Alpina, BMW has finally detailed some of its plans for the storied performance marque.

The AutoGuide Creators Series tells stories and amplifies creators from the car world, including family life, car buying ...

BMW will showcase the new iX3 electric SUV at CES 2026 in Las Vegas. Built on the Neue Klasse platform, it introduces ...

The new all-electric BMW iX3 leads the charge and previews BMW's next era of new vehicles, which is why it takes our coveted ...

The X7 is ready to enter the Neue Klasse era with a redesigned exterior, a tech-filled cabin and a fully electric variant ...

The arrival of the new BMW iX3 signals more than just another SUV launch. It marks the beginning of BMW’s Neue Klasse era, which will roll out no fewer than 40 fresh or facelifted models by 2027. Yet ...

If you want a new BMW, now is a good time to buy one. BMW’s X5 M and X6 M Competitions will be $2,500 more expensive from July, which represents the biggest increase in dollars – but not necessarily ...

BMW M has introduced a suite of sporty new in-car apps aimed at expanding the digital experience for M customers. The apps are available globally as part of the BMW Digital Premium Package on the new ...

These BMWs are coveted for their strong engines and high-mileage capability. With proper maintenance, these BMWs will see you ...