Sitka is one of the biggest names in the world of hunting gear—and for good reason. The brand is known for its high quality, long-lasting apparel, from hoodies and base layers to jackets and bibs. And ...

Hublot is kicking off 2026 in style by reimagining camouflage in its new watch collaboration. For the fourth time, Hublot is ...

The U.S. Army is quietly putting the word out to commands that it is replacing its current Universal Camouflage Pattern with a pattern the service has owned for more than a decade. The Army's senior ...

Camouflage clothing for hunters has been developed much as fishing lures are marketed to anglers: Looking good to the consumer is perhaps more important than what the critter sees. A new camouflage ...