With the exception of Igo, brand Onida, owned by Mirc Electronics, has aligned its entire advertising business with Rediffusion. The agency which was till date handling the CTV mandate for Onida, has ...

As part of expanding its presence in the home appliances business, MIRC Electronics that markets ONIDA range of products, is working on developing LED lights, microwave oven and washing machines. As ...

To cash in on the monsoons, consumer durable companies have chalked out new marketing initiatives to promote their washing machines across the country. Competition is thus hotting up in the segment.