Pantone aims to make color standards more accessible for creatives via a limited-edition capsule fan guide on the global institute's strongest shades.

Pantone designed a single-fan book of more than 600 colors. Pantone’s professional color matching kits can cost anywhere from ...

Add Yahoo as a preferred source to see more of our stories on Google. Pantone has announced its highly anticipated pick for Color of the Year 2026: Cloud Dancer, a "lofty white" that is meant to ...

‘Valentino Rosso’ never became an official Pantone hue, but it did become part of fashion canon. Close your eyes and picture ...

The complainers argue that white is the absence of color. That argument fails when looking up into a blue sky. You don’t see ...

Pantone LLC, the global authority on color and provider of professional color tools for designers, introduced an expanded array of color to the Pantone Matching System (PMS). The addition of 294 trend ...

Getting colors right for marketing materials is imperative for businesses. Even the slightest difference could have consumers taking a second look at what is "off" rather than reading your message. To ...

This is just one of many color-related phrases that Pressman, who serves as the vice president of the Pantone Color Institute, repeats like mantras: red is passion and energy; blue is seriousness and ...