If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022. 2022 was a wild ride and we’re not ...

Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and ...

PPC (pay-per-click) and SEO (search engine optimization) are some of the most popular marketing methods that make many businesses successful. These two methods use very different approaches but with ...

Peter Boyd is an attorney and the Founder of PaperStreet. He has successfully helped 1,500 law firms with their websites and marketing. Asking whether it’s better for your firm to focus advertising ...

When it comes to SEO, there are an abundance of benefits to investing the time to develop a comprehensive long-term strategy. Below we highlight some of the many benefits that come when you choose to ...

Maximize online visibility and budget efficiency by preventing keyword cannibalization in SEO and paid search campaigns. Organic (search engine optimization) and paid search (or pay-per-click) have ...