Just as there are words and terms that you can specify in your campaigns, you can also choose words that you want to omit. Negative keywords tell your ad platform to avoid placing ads on result pages ...

Running an effective PPC campaign for your client is one thing, but building a successful relationship with them can be a different ballpark. Problems will likely arise when there is a lack of ...

Several considerations should be considered while devising PPC advertising bidding strategies. One of the crucial elements for achieving a successful campaign is to have a well-defined objective. Are ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

Black Friday, Christmas, Valentine’s Day – these aren’t just dates on a calendar; they’re golden opportunities for savvy marketers. A well-planned pay-per-click (PPC) strategy can mean the difference ...

Let’s talk about PPC bidding strategies. If you’ve ever felt like you’re throwing darts in the dark when it comes to picking the right one, you’re not alone. When I first started in Google Ads, the ...

It’s essential to think about where you want to go with your PPC efforts and how they align with your firm’s larger objectives. Consider the following categories: Once you’ve identified your goals and ...

A lot of PPC accounts are built from the bottom up. You start with keyword research, group them by themes or match types, maybe throw in some location targeting, and go from there. But then reporting ...

With so many PPC agencies claiming to be experts, how do you separate true performers from the ones who just talk a good game ...

Follow these steps to optimize your Google Ads campaigns and increase your ROI. An estimated 80% of all internet users see Google Ads on a daily basis. That’s about 4.4 billion people. So, if you’re ...