Stop wasting ad spend on the wrong audiences. Use RFM analysis to identify your most valuable customers and optimize your PPC campaigns. Want to stop wasting ad dollars on the wrong customers? Learn ...

New approach addresses long sales cycles, high CPCs, and buyer skepticism in the cybersecurity marketSeattle, Washington, United States, ...

Criteo, a company that helps online businesses retarget customers who’ve left their site without making a purchase, relocated its headquarters from Paris, France to Palo Alto, Calif. four months ago ...

As PPC pros, we’re trained to look for new ways to optimize our PPC programs. But in this quest, our natural bias is to focus on the big stuff, like revamping account structures or updating landing ...

Paid search, or pay-per-click (PPC), is a staple of many digital marketers, and though effective, it is more significantly more powerful when coupled with other marketing strategies, particularly ...

Are you getting the most out of your PPC campaigns? Want to know what you should focus on in 2022? Jeff Ferguson, honored as one of PPC Hero’s “Top 25 Most Influential PPC Experts” for three years in ...

(Ad) This is an all-too-familiar experience on the internet: you click on a tempting ad for a new swimsuit because it looks perfect for your upcoming vacation. When you don't purchase it right away, ...

When it comes to the topic of retargeting, most marketers instantly think of search retargeting, which they happen to already be running at least one campaign for. Hard to blame them, since search ...

If you're lucky, and you've been keeping your site active and using good search engine optimization (SEO), you can get people to your site. But once they've been there, how do you keep them engaged ...

It’s still 2014, but a lot has changed since the beginning of the year. Retargeting is one of those marketing tactics that has gone through the ringer as Google, searchers, and the search space in ...