Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

Content marketing produces 3x more leads per dollar spent than paid search advertising, offering exceptional value for small businesses with tight budgets. While PPC offers quick visibility, content ...

Alastair Kane Search Marketing, a B2B search marketing consultancy, emphasizes that despite advances in artificial intelligence and automation, businesses still require experienced PPC consultant ...

Amy Hebdon shares lessons from early mistakes in her career, emphasizing the importance of managing relationships alongside ...

Automation has scaled search marketing, but it’s also created an insight gap. Learn how marketing leaders can restore ...

This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...

Driving Growth: Effective Marketing Strategies For Local and Service-Based Businesses ...