A strong PR plan requires early collaboration with business development, cross-team and cross-practice alignment, a clear ...

Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. While most of your team is winding down for the holidays and year’s end, business ...

Integrated Media Strategy, Weber Shandwick, decodes key PR opportunities in 2026 and shares how communicators can adapt, ...

In 2026, the most valuable creators will operate like editors. They will publish regularly and will curate products across ...

The world of public relations is multifaceted, striving to cover everyone's media needs, from established healthcare companies to fresh startups and celebrities in need of crisis management. PR for ...

Last Tuesday morning, a text message arrived that would have seemed impossible just five years ago—AJ Ignacio describes receiving a message from a startup founder in Singapore who had just closed ...

The Impact Index helps B2B brands drive visibility in GenAI-powered search With Generative AI reshaping how audiences discover, trust and engage with brands, Walker Sands has launched the AI Domain ...

Summaries are crisp, convenient and, for lots of us, exactly what we want to know. Do you look below them? I must admit that ...

As an organization grows, its public relations and marketing leaders will, of course, want to raise awareness in countries other than the home market. That requires an international PR strategy, and ...

Founder-led PR transforms brands by putting real people at the centre, building trust and authenticity that no marketing ...