Patagonia doesn't want just any company to be able to put its logo on the outdoor retailer's products anymore. The company said in a statement this week that it recently "shifted the focus" of its ...

Outdoor goods retailer Patagonia is suing beer maker Anheuser-Busch InBev over the name, logo and marketing of its Patagonia beer. “In launching its Patagonia beer, (Anheuser-Busch) deliberately has ...

Maine's Democratic Senate candidate Sara Gideon, who is running to unseat Republican Sen. Susan Collins, quietly erased a Patagonia logo from a jacket she wore in a campaign ad this week in what ...

You know this ridge line. The Cerro Fitz Roy is so distinct that legendary mountaineer Yvon Chouinard made it the logo for his outdoors gear company — Patagonia. And now, for the fist time, two men ...

It is a fact known to be a mountain called Fitz Roy in Patagonia, Argentina, which became a motif of the outdoor brand · Patagonia logo mark, but it is actually a kind of mountain, but I actually ...