PATTERN Beauty by Tracee Ellis Ross keeps curls in mind. But how does their latest hot styling tool shape up? Actress, producer and director Tracee Ellis Ross is a trendsetter in many ways, and one ...

Influencer marketing is yet another area getting a reboot in today’s experience economy. While we have seen the rise of influencers over the past decade, the influencer 3.0 movement has begun its ...

It doesn’t take long for news of a brand-new beauty drop or a restock of our favorite products to spread like wildfire on social media. Tracee Ellis Ross proved this case in point when she announced ...

For Tracee Ellis Ross, haircare is self-care. “It’s one of the ways that we actively love and honor ourselves,” the actress and CEO of Pattern Beauty tells Fast Company. Ross founded her haircare ...

Tracee Ellis Ross once told VIBE that the “ship had sailed” on a Girlfriends reboot — but she just gave fans the next best thing: a full-circle reunion in the form of her first-ever Pattern Beauty ...

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Don’t get me wrong — I love my curls. But styling and keeping them healthy is no easy feat. Products are expensive, washdays take long, and they require way too many trips to the salon. While I love ...

Hair for Black women is a big part of our identity, and hairstylists help make us look and feel our best. Celebrity hairstylist and Pattern Beauty ambassador Mideyah Parker is a master at boosting her ...

“Coiltinis”, “Gel & Tonics”, and “Thirst Traps” are on PATTERN’s chief CURLtender (and founder) Tracee Ellis Ross’s cocktail menu. In the haircare brands first-ever TV commercial, Ross is turning ...