Forbes contributors publish independent expert analyses and insights. Frank Racioppi is the owner of Ear Worthy, focusing on podcasts. Radio and TV, since their inception, survived because of ads that ...
As podcasting enjoys growing mainstream success, new data from Nielsen is showing that podcast ads aren’t just background noise. The 2025 Podcasting Today report shows how effective podcast ...
Podcast audiences may be increasingly opting to watch podcasts instead of experiencing them through audio alone, but a new report finds that audio podcast ads still outperform their YouTube variants ...
Whether as pieces of information, personal growth or mere entertainment, the podcast has created communities in which the presenters of said productions are able to create an auditory image that makes ...
A new survey from podcast ad agency Oxford Road finds a lack of clear measurement metrics across audio and video platforms is giving advertisers pause. By Caitlin Huston Business Writer While video ...
Increasing Gemini app usage is said to be Google’s “biggest focus” in 2025, with the company recently buying podcast ads to drive downloads. Over the past week or so, people have noticed “Google ...
The festival said it is withdrawing all prizes for Consul’s “Efficient Way to Pay,” Urihi Yanomami’s “Gold = Death” and OKA Biotech’s “Plastic Blood.” Today, there’s a podcast for every listener, ...
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Why you should advertise on podcasts
If you listen to podcasts frequently, you’ve likely encountered advertisements for brands you hadn’t heard of before but now know well. Blue Apron, Squarespace, Casper, Audible and dozens of other ...
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