Given that 42% of Americans aged 12 and up have listened to a podcast in the past month, the potential impact of podcast advertising is undeniable. Podcasts boast an impressive revenue rate, with a ...

Despite dissatisfaction with ads in radio and TV, podcast users seem to be more accepting of ads, when served judiciously and ...

The podcast market looks very different across the pond. Performance marketing comprises more than half of the $1.8 billion US podcast advertising industry (projected to hit $2.3 billion this year).

Podcasts aren’t going anywhere. The audio-first entertainment format is now attracting a wider swath of users than it ever has, while spreading across a mix of media channels. In 2021, 82 million ...

Podcasts have become an integral part of daily life for millions, with over half a billion people globally tuning in regularly. This growing audience presents an opportunity for brands, with new ...

As many radio companies seek to grow their podcast divisions amid the industry’s larger embrace of digital, advertisers are reaping the benefits as B2B and performance advertisers use on-demand audio ...

Global marketing agency Horizon Media is expanding its audio practice to include a dedicated team solely focused on podcast advertising. The “Center of Excellence,” as the team is called, will be a ...

Podcasts are a channel that’s growing rapidly, with new shows launching every week (mine included!) and global listener figures set to exceed 600 million by next year. But although many B2B brands ...

After spending $4 billion combined to acquire Pandora in 2018 and Stitcher last year, SiriusXM’s podcast strategy is starting to crystallize. This week, in conjunction with the IAB’s Podcast Upfront ...

With so many digital marketing channels available, you’d think it’s easy to advertise a brand. The question is, where should you focus your hard-earned marketing dollars? My advice: Make sure you have ...

In the latest episode of The Marketing Week Podcast, we look at the trends that will shape marketing this year.