Kids have a growing skin care obsession perpetuated by fresh-faced underage influencers hawking elaborate, expensive routines. Girls as young as 7 follow routines that do more harm than good, ...

Not long ago, the internet was buzzing about “Sephora kids.” Not familiar with the term? It refers to the growing number of tweens shopping the aisles of beauty retailers and often posting their hauls ...

In the wake of “Get Ready With Me” videos (GRWM) and other beauty-related content on TikTok, kids and tweens are expressing more interest in skin care practices than ever. And while taking good care ...

A main component of the “Sephora tween” trend is that these kids aren’t just interested in skin care products; they are tapped into viral trends and are getting enticed by products being promoted by ...

31% of content creators making skincare videos are under the age of 13. Fact checked by Sarah Scott New study shows 31% of skincare social media videos being created by kids under age 13. Products in ...