BYU picked up a momentous comeback win during the 2025 Pop-Tarts Bowl. It was capped off in style, with the Cougars roasting ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 2 days 4 hours ago By Erika Wheless - 2 days 4 hours ago By Tim Nudd - 2 days 7 hours ago By Erika Wheless - 2 days ...

The Pop-Tarts Bowl continues to be the quirkiest thing in all of sports, mostly because of the edible mascot, but we can't get enough of all the stuff that comes along with that. And now, there's a ...

The Protein Slammin' Strawberry Pop-Tarts pastry had no interest in being cooked on Saturday and bailed out of the bowl game ...

The Pop-Tarts Bowl is a college football fever dream that's crossed the Rubicon into reality, and that's made evident by a ...

The Pop-Tarts Bowl has quickly become a fan favorite, and this year, Georgia Tech is leaning into the fun. On Friday, the Yellow Jackets unveiled a new, Pop-Tarts-themed helmet that they will wear ...