So what does an Amazon Prime Video subscription actually get you? How much does it cost? And how do all those extra Prime Video channels work? If you're thinking about streaming with Prime Video, here ...

Discover how drip pricing affects consumers by revealing hidden costs later in the buying process, and learn its prevalence in the hospitality and travel sectors.

Entrepreneurs create businesses to capitalize on new ideas, but even the most innovative products and services can fail if managers fail to set prices that attract customers and produce profit.

Between surveillance pricing and discounting, it's harder than ever to figure out if you're getting the best price.

You finally shipped something people want. A few users are converting. Revenue exists, technically. But every time someone ...

There was a time when software pricing lived in a spreadsheet, far from the product itself. That time is over. In today’s world of usage-based pricing, AI-native tools, and real-time infrastructure, ...

A pricing strategy can be a survival tool or a marketing message. Cost-based pricing uses objective considerations such as, how much you spend to manufacture your products and how much the market can ...

Spotify Premium plans will jump up to $12.99 from $11.99 starting with the next billing date. The streamer last increased ...

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both themselves and their customers. The Fast Company Executive Board is a ...

In 2006, Dominique Molina, CPA, was desperate for a change. Long hours and the challenges of running her small tax practice were taking a toll on her health, relationships, and family. Molina took a ...

Pricing can be challenging for entrepreneurs. As a marketing and business consultant, I've seen that a pricing strategy that’s too low can diminish profit margins, but pricing that’s too high can ...