For a small business to succeed, it must offer products and services that provide superior benefits when customers compare them side-by-side to the benefits provided by competitors' products or ...

WALNUT CREEK, Calif.—Mace Security International is ready to expand the role of what a security company can do for its dealers. According to Mace CEO Dennis Raefield, three new hires, the acquisition ...

The global pandemic has reverberated through the retail industry, creating an ever-growing list of questions for retail executives: What will recovery look like at a global and local level? How will ...

A challenge that some business owners may face is to find a way to be seen as different from their competition. Through the use of a marketing differentiation strategy, a business owner can create the ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

Forbes contributors publish independent expert analyses and insights. Scott K. Edinger is an expert on leadership, strategy, and growth. Few efforts are more difficult than getting a new product or ...