Programmatic advertising is entering its agentic era. AI agents can now handle complex workflows - audience discovery, custom modeling, activation - that previously required hours of manual work ...

Onetag’s acquisition of creative ad tech platform Aryel equips its curation solution with new tools for tweaking and testing interactive ad creative.

OpenAI has reportedly begun early discussions with advertising technology company The Trade Desk (NASDAQ: TTD) as it explores ways to expand advertising capabilities on its popular ChatGPT platform.

Aryel’s immersive and interactive formats will be natively integrated into Onetag’s Exchange, delivering immersive experiences across more than 50,000 high-performing placements, enabling creative ...

Onetag has acquired Aryel to integrate immersive creative formats into its platform, combining quality media, AI-driven ...

The Trade Desk has launched its Ventura Ecosystem, a new collaboration aimed at creating a more transparent and revenue optimized marketplace for programmatic CTV advertising. Initial participants ...

Parvatayir said AI has been rapidly changing the marketing industry since it became widely accessible, helping marketers ...

NEW YORK, Dec. 11, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its new CTV Ad Portfolio along with a major update ...