In 2026, this shift should lead to a rethink of your programmatic strategy, and here’s why. Most viewers juggle multiple streaming subscriptions, leading to a fragmented entertainment landscape where ...

The digital battlefield is heating up as election season looms. This year’s presidential and congressional races are unprecedented, potentially seeing the highest voter engagement or disengagement ...

B2B advertising is increasingly driven by data, AI and personalized account-based strategies, new research revealed. The “2024 State Of B2B Advertising” — fielded by account-based marketing (ABM) ...

Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with ...

As media leaders guiding clients through a dynamic, fragmented, and increasingly expensive advertising landscape, we must confront a hard truth: too much of today's programmatic ad spend still fails ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Proximic by Comscore's report reveals increased programmatic investment, CTV growth, and a shift towards privacy-focused strategies among advertisers. Proximic by Comscore has released its third ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...

The next chapter of programmatic is being shaped by media agencies pulling decision-making out of black boxes, back in house ...

StackAdapt has launched what the company claims is a first of its kind integrated email and data hub that will bring martech and programmatic advertising under a single platform. StackAdapt co-founder ...

Programmatic ad buying has changed the face of online advertising, but there’s still confusion around what it actually is. Here’s a primer, in plain English: “Programmatic” ad buying typically refers ...

Discover the essentials of media buying, from negotiating ads with media outlets to understanding programmatic trends, to optimize your advertising strategy effectively.