In privacy-regulated verticals, 50% of respondents say that contextual is their main targeting tactic.

Programmatic audio had a growth spurt in 2023, but it still comes up short compared to other digital media. That disparity is especially stark in podcasting. Programmatic comprises 11% of podcast ...

As digital buying becomes more prevalent in radio and data-driven metrics drive advertising, industry experts are predicting a rise of programmatic across the entire audio content spectrum – but can ...

Proximic by Comscore has released its 2026 State of Programmatic Report, based on over 200 media buyer respondents, with 58 ...

New forecasts point to accelerating programmatic automation and advertiser access across audio in 2025 and beyond, as the $36 billion US programmatic market expands and major tech platforms position ...

The Trade Desk is planting the UID2 flag in another emerging media channel. Pandora is the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, the companies announced today ...

According to MiQ, the interest for audio-based campaigns is significantly higher in Asia Pacific compared to North America. Weekly podcast listenership has increased 17% since 2021 because of the ...

Ahead of The Drum’s Programmatic Punch UK this December, we spoke to panelist and partner, Cristina Constandache, chief revenue officer at Viber about underlying concerns for transparency, why ad ...

Audio has formed a considerable part of listeners' media consumption, with many people in Hong Kong, Singapore, and Japan saying they now listen to audio formats like podcasts daily or weekly. 90% of ...

Coupled with Tremor’s direct supply arrangements, the new solution enables brands to connect with tuned-in consumers as a complement to video and CTV campaigns NEW YORK, Sept. 21, 2021 (GLOBE NEWSWIRE ...