Amazon looks to support a more collaborative programmatic ecosystem now that the APS Prebid adapter is available for open ...

Gamera raised $1.6 million to promote its service that combines data about a site's ad experience with data about how its ads ...

The fusion of OTT (over-the-top) video streaming and programmatic advertising is revolutionising how iGaming operators engage with their audiences in the UK. Real-Time Bidding (RTB) is at the core of ...

Programmatic buying is getting a good deal of attention -- and recent articles have speculated on leveraging infrastructure created for digital programmatic to accelerate the rise of programmatic in ...

AdExchanger's Sarah Sluis takes a look at Gawker's experiences with programmatic and header bidding and reports that when Gawker Media first started selling ads programmatically in late 2014, it only ...

Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...