Proximic's 2026 State of Programmatic report finds programmatic audio is moving into core budgets, funded by reallocated ...

UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events ...

NEW YORK —Paramount has announced a major upgrade to its streaming advertising offering by introducing live, in-game ...

Paramount Skydance on Wednesday said that it would offer live, in-game programmatic buying for select commercial units in ...

Paramount's new programmatic access is designed to enhance visibility and engagement for marketers during major sports events. This initiative not only provides advertisers with the ability to secure ...

The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over 90% of CTV ad dollars were transacted through programmatic pipes. That data ...

For the first time, a digital-only agency executed a local linear TV buy—proof that ITN and Magnite's programmatic platform ...

Understanding the effectiveness and usefulness of programmatic ad space buying is one sure of way of improving sales and building your customer base within a very short period This type of ad space ...

The early years of programmatic media buying targeting healthcare providers were characterized by widespread frustration. While marketers had little difficulty reaching HCPs in their “blue-jean ...