(Ad) In the U.S., there's increased interest in marijuana, especially in recent decades. Reports have it that up to 49% of adults in the U.S. have tried cannabis at least once. One of the obvious ...

Influencer marketing can be an effective way to boost brand awareness and sales. Learn how to convince influencers to market your products the right way.

In today’s crowded online world, it’s not enough to just have a blog—you need a brand. Branding is what sets you apart from ...

As a solo entrepreneur who has built a successful yoga teacher training business, I've learned through experience that creating and promoting a consistent brand is as much an art as it is a science.

In a previous column I wrote about why sonic branding, or associating brands with sounds, has grown in importance. As I’ve continued to study the benefits of associating brands with sounds, I am ...

While the term ‘holistic marketing’ is far from new, it may need some interpretation for fledgling marketers. In simplistic terms, holistic marketing refers to an organic and seamless approach that ...